Transit media advertising is a form of out-of-home (OOH) advertising where promotional content is displayed on or within public and private transportation systems. For an agency, this involves the strategic planning, creative development, and placement of ads on moving vehicles or transit-related infrastructure to reach a mobile, urban audience throughout their daily commute.

Common formats include:

• Vehicle wraps and panels (buses, taxis, trains, trams, autos)

• Interior transit ads (inside buses, metros, or cabs)

• Transit shelters and terminals (bus stops, train stations, metro platforms)

• Digital transit screens (LED displays inside or on vehicles)