Newspaper advertising is a traditional form of print media marketing in which businesses promote their products, services, events, or brands through paid space in newspapers. For an agency, this involves creating, placing, and managing ad content in daily, weekly, or regional publications to target specific demographics based on readership, geography, and circulation.

It includes various formats such as:

• Display ads (graphical, with images and text)

• Classified ads (short text-based listings)

• Inserts (flyers or brochures inserted into the newspaper) 

Agencies play a critical role in strategy, design, media buying, and performance tracking to ensure effective reach and ROI.