Magazine advertising is a form of print media marketing where businesses place paid promotional content in magazines to reach targeted readerships based on interests, lifestyles, industries, or demographics. For an agency, this includes the end-to-end process of ad concept development, creative design, media planning, and placement in relevant publications—either consumer, trade, or niche magazines.

Ad formats include:

• Display ads (full-page, half-page, quarter-page, or spreads)

• Advertorials (editorial-style branded content)

• Inserts and gatefolds (special formats for high-impact visibility)

Agencies leverage the magazine's editorial focus and reader profile to align the brand message with a highly engaged audience, ensuring quality impressions and long-term brand association.