Digital OTT (Over-The-Top) refers to the delivery of video, audio, and other media content directly to users via the internet, bypassing traditional cable, broadcast, and satellite television platforms. For a marketing or media agency, Digital OTT represents both a content distribution channel and a powerful advertising opportunity.

Digital OTT is a content streaming model where media is delivered over the internet to connected devices—such as smartphones, smart TVs, tablets, and desktops—through platforms like Netflix, Amazon Prime Video, Disney+, Hulu, YouTube, and local or niche streaming services.

• Targeted, data-driven ad delivery

• Programmatic advertising opportunities

• Access to highly engaged, segmented audiences

• Interactive ad formats and analytics