Brand integration (also called product integration) is a marketing strategy where a brand or product is seamlessly embedded into entertainment or media content—such as movies, TV shows, video games, or digital content—in a way that aligns with the storyline or environment.

• Subtle Promotion: Unlike traditional ads, brand integration doesn't interrupt the content; it blends naturally into it.

• Authenticity: The product or brand appears as part of the narrative, making the promotion feel more organic and less intrusive.

• Increased Engagement: Viewers are more likely to engage with a brand that feels like a natural part of content they enjoy.

• Longer Exposure: Integrated products often stay on screen longer than in a commercial.