Airline advertising is a niche form of out-of-home advertising where brands promote their products or services through placements within the airline environment. For an agency, this includes the strategic planning, creative execution, and placement of ads targeting air travelers—often a captive, affluent, and business-oriented audience.

Key formats include:

• In-flight advertising (seatback screens, magazines, tray tables, overhead bins)

• Boarding pass or e-ticket ads

• In-flight audio or video commercials

• Airport-based ads (lounges, gates, baggage claim areas)

• Branded content and sponsorships (in-flight entertainment, amenity kits)