Non-traditional media advertising refers to unconventional marketing strategies and platforms that go beyond standard print, broadcast, and outdoor media. For an agency, it involves creating innovative, often experience-driven campaigns that engage audiences in unexpected ways, aiming for high impact, shareability, and memorable brand interactions.

Examples include:

• Ambient advertising (ads placed in unusual or unexpected locations)

• Guerrilla marketing (low-cost, creative stunts in public spaces)

• Experiential marketing (interactive brand experiences or events)

• Digital out-of-home (DOOH) (interactive screens, AR/VR installations)

• Influencer and social media activations

• Projection advertising, flash mobs, or pop-up installations