Outdoor advertising, also known as out-of-home (OOH) advertising, refers to any visual marketing media displayed in public spaces to promote a brand, product, or service. For an agency, this includes the planning, design, production, and placement of static or digital ads in high-traffic outdoor locations to maximize visibility and audience reach.

Key formats include:

• Billboards (static or digital)

• Transit ads (on buses, taxis, trains, or stations)

• Street furniture (bus shelters, kiosks, benches)

• Wallscapes and building wraps

• Ambient and experiential installations