Cinema advertising is a form of out-of-home media where brands promote their products, services, or messages through on-screen or in-theater placements shown to audiences before, during, or after a movie screening. For an agency, this involves the creation, scheduling, and placement of high-impact visual or audio-visual content in cinema halls to capture the attention of a captive and engaged audience.

Common formats include:

• On-screen ads (video commercials before the film)

• Slide ads (static visuals shown before trailers)

• Lobby displays (standees, posters, or digital screens in cinema lobbies)

• Product sampling or activations (brand interaction opportunities in cinema premises)

Agencies use cinema advertising to deliver immersive, high-recall messaging in a distraction-free environment, often tailored by location, movie genre, or showtime to reach precise audience segments.