Television advertising is a paid form of media communication in which businesses promote products, services, or brand messages through televised commercials. For an agency, this involves the strategic planning, creative development, production, media buying, and placement of ads during scheduled TV programming on local, national, or cable networks.

TV ads are typically categorized into:

• Commercial spots (15, 30, or 60 seconds)

• Sponsorships (brand integration with TV shows or segments)

• Infomercials (long-form advertising content)

Agencies focus on targeting specific audience segments based on program ratings, demographics, airtime, and regional or national reach, with the goal of maximizing brand visibility and engagement.